The importance of marketing in travel and tourism Essay

The importance of marketing in travel and tourism - Essay Example There are several factors that impact the image of a company: advertising (any paid form of performancing the ideas, production and services); personal selling (the advertising for one or several potential clients which takes place while negotiations and aimed to have long-term realtionship between the companies); sales poromotion (stimulating arrangements selling the pruducts and services); public relationship (development of the relatiuonship between the companies with the help of creating a good reputation). (Peter D. Bennet) As for air companies, it should be mentioned the the way of creating an image is the quality of the services they produce. Product is the indicator of the organization. So a great attention should be paid to the quality of products and services. According to the marketing concepts, the companies achieve the competative advantages by working out the proposals which meet the needs of the comsumers more that the competative companies do. The companies can gain the competative advantage by reducing the price, and better quality of the production. The companies should consider not only the consumers’ needs but the strategies of the competitive companies. The first step in this direction is competitor analysis – the process of defining and evaluating the competative companies. The next step is working out the competitive strategies, that would help to have a good position at the market and gain the competitive advantage. (Leslie de Chertony). In order to achieve success and just to survive companies should change their philosophy. To win a good position at the contemporary market the companies should be consumer oriented. It is impoartant to know everything not only about production but about the creating the customer value orientation. It is very important to satisfy the customer’s expectations and to define the level of satisfaction. Usually the

Chinese Popular Culture Essay Example | Topics and Well Written Essays - 1000 words

Chinese Popular Culture - Essay Example e styles of Chinese people are entirely different from that of the other parts of the world, mainly because of political reasons rather than cultural reasons. Chinese people do not have the freedom to express their views and opinions freely. They forced to adapt a culture or living style which is digestible to the communist administration. Chinese media is under the control of Chinese communist administration and independent functioning of media is impossible in China. Another cultural aspect of China is the spreading of martial arts. In fact many of the current popular martial arts like Kung Fu, Tai Chi etc were originated in China. This paper analyses Chinese popular culture in general and media and martial arts specifically to know more about the Chinese popular culture and its effects on people. Morton & Lewis (2004) in their book, China: Its History and Culture, have pointed out that â€Å"Buddhism is wide spread in China with somewhere between 70 and 100 million followers. Buddhist and Daoist philosophy advocates deep breathing and slow motion martial arts activities in order to improve health† (Morton & Lewis, p.278). Buddhism and Daoism are two of the prominent religions in China. There are many similarities in the beliefs and practices of Daoism and Buddhism in China. Both the religions stress the importance of practicing martial arts and deep breathing for maintaining physical and mental health of the people. Moreover, ancient Chinese administrators and military also asked the people to practice these things in order to prepare a strong military force. â€Å"One can trace a history of military support for sports and martial arts back to the early imperial period peaking in the Tang dynasty†(Morton & Lewis, p.267). According to Kennedy and Guo (2010), â€Å"up until about 1900, Chinese martial arts training were conducted either in the military by active duty soldiers or villagers† (Kennedy and Guo, p.1). In order to win sports events and also to win